Transforming how the world works with AI

There’s a cliché in tech that every startup wants to “change the world.”

Aaron and I started Scribe with a different ambition: change how the world actually works.

To do that, we first had to capture the best of what people know how to do. 

So, we built the standard for documenting how work gets done: self-writing documentation that captures invisible know-how and scales it to colleagues, customers, and clients.

This is Scribe Capture, which is now used and loved by over 5 million users and 94% of the Fortune 500.

Everything we’ve built has led us to today: the moment we go from capturing work to transforming it. Today, our vision is becoming reality. (I’m getting goosebumps writing that). 

Introducing Scribe Optimize

I'm beyond excited to announce Scribe Optimize, the newest product in our Workflow AI platform — and a massive leap toward reshaping how the world actually works.

To power this movement, we’ve raised a $75M series C financing round, valuing Scribe at over $1 billion.

With Optimize, we’re not just showing teams how work gets done — we’re giving them the intelligence they need to make work better. 

That’s what every leader wants (and often has AI mandates) to do.

But here’s the problem: most work is invisible. Thousands of tasks, routines, and decisions happen across your organization every day — and no one can truly see them. Not even the people in charge. That means they can’t tell what’s working, or what desperately needs fixing.

A Fortune 500 COO recently told me he’s under pressure to use AI to find hundreds of millions in savings. I asked him how he plans to do it.

He paused, then said, “Honestly… I have no idea. How could I?”

This is the truth no one wants to admit. You can’t just drop AI into the mix and expect magic.

AI can’t optimize what it can’t see. That’s why 95% of AI initiatives today fail.

Here’s what most AI hype leaves out: before you can improve, you need to see work. You need to understand what’s working and what’s holding you back. That visibility is the foundation. It’s the bedrock of any real, scalable AI transformation.

And right now? No one has it.

That’s why we built Scribe Optimize.

Optimize gives you a real-time view into how work actually happens — and how to make it better. In step-by-step detail. Instantly. At scale. Across every team.

It’s transformation in a single pane of glass.

How Scribe Optimize works

I realize helping your organization be better (at the thing you’re probably already pretty good at) is a pretty bold claim.

So, how do we do it?

‍First: visibility.‍

Optimize shows you how work actually happens, across thousands of workflows, every day. 

‍Here’s a real-world example. I work in San Francisco, where we have self-driving cars on the roads. Before those cars ever carried a person, they spent years driving around empty, mapping every inch of every road. Only then — once the map was built — could they safely automate the ride.

Right now, most companies are doing the opposite. They’re automating before they map. They're spending millions on AI, without actually knowing what’s working and what’s broken.

Scribe Optimize builds that map. 

It continuously captures your real workflows — across teams, tools, and time — and shows you exactly where time is lost, where processes break, and where the real opportunities are.

Then: action.

Once you can see the work, Optimize does three things:

1. It tells you where to start.
   It ranks your biggest opportunities — where workflows bottleneck, where resources are duplicated, and where small changes unlock massive value. No more guessing.
   
2. It tells you how to improve.
   It gives you pre-built business cases, sequenced action plans, and ROI calculations. Everything you need to drive transformation, not just recommend it.
   
3. It walks you through how to act.
   Because Optimize understands the real steps people take, it can guide you through the exact steps to improve them. Instantly.

It’s the first time you can see your work — and improve it — from a single screen.

This is the moment we’ve been building toward since day one.

This level of clarity and control was unthinkable before. 

Now, it’s real. It’s live, in the hands of our customers.

This is the future we set out to build — work that gets better on its own, all the time.

What this means for you

More than 5 million of you use Scribe Capture to document how work gets done.

Together, you’ve helped 600,000 companies work faster and with fewer errors. And on average, each of you saves 35 hours a month.

That’s an entire workweek back. Every. single. month. 🤯

Now with Scribe Optimize, you can go even further — not just doing work right, but doing it better. Constantly. Automatically.

One of my greatest joys is hearing how Scribe has changed your work — and your lives. Our team gets stopped in airports and coffee shops by people who say, “I don’t know how I ever worked without Scribe.” And when we ask new customers where they heard about us? Almost always:

“Someone I know wouldn’t stop talking about it.”

To our users: You didn’t just use Scribe. You championed it. You inspired us to keep building, to push harder, and to be better. Thank you for showing up every day to make work better. You’re the reason we do what we do.

To our investors: Especially StepStone, who led this round, and our longtime partners at Redpoint, Amplify, Tiger, Morado, New York Life Ventures, and others — thank you for believing in this vision from the start.

The next chapter starts now.

Let’s go 🚀

P.S. All em dash usage is my own (that’s me, not ChatGPT).